Sarah Wang



SELECTED WORK



The Chinatown Punk Wars 2023

EDITORIAL

Common Threads 2024


EDITORIAL

Eventually Everything Connects 2023


ILLUSTRATION, EDITORIAL

Built by New York 2024

EXPERIENTIAL, EXHIBITION

It’s Giving Season 2023

CAMPAIGN, IDENTITY

Moving Stories in
the Making 2023


EXHIBITION, IDENTITY

Outstretched Hands are Safe 2023

EDITORIAL

The Everlasting Warmth of Maternal Nurture 2023


ARTIST BOOK

Every Word Knows Something
of a Vicious Circle 2022


EDITORIAL

In the Public Eye 2023

ARTIST BOOK




ARCHIVED



Misc. Illustrations 2022–2024

ILLUSTRATION

The Joy Luck Club 2022

BOOK COVER

Phantom Pain Wings 2024

BOOK COVER

A Heart in a Hand
Among Hands 2023


PRINTMAKING & SCULPTURE

Cinnamon Raisin Bread 2023

ARTIST BOOK





     
Updated 6.15.2024



It’s Giving Season

Over the course of my 10-week internship at Energy BBDO, I collaborated with an amazing team of interns on a summer-long project where we pitched a winning campaign to Ulta Beauty. Ulta gave us the task of helping them transform themselves into the top beauty destination for Gen Z during the 2023 holiday season and we simplified this ask down to these four points. 

Strategic Idea: Beauty is a gift of self-exploration.

Problem: Beauty products are the third least favorite gift that Gen Z receives.

Insight: It’s not that Gen Z don’t want beauty products as gifts, beauty is just an overwhelming space to find the right one, whether you’re the gifted or giftee.

Big Idea: When you give who you are, you get what you want.
Duration
10 weeks,
June - August 2023

Team
Syd Franklin
Noah Lourie
Margaux Coudray
Henry Sklar
Steven Howard

Role
Designer